Adidas Owns the Reality
Director: Іgor Vamos, Keil Orion Troisi
Country: USA
Year of production: 2024
Duration: 21 min
Subject:
  • The citizen and the state
  • Human dignity
  • Children's rights
Audience:
  • Activists / NGOs
  • Teachers
  • Pupils
director
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Igor Vamos

Igor Vamos is a founder of the notorious comedy-activism group The Yes Men, whose satirical interventions form the basis of three award-winning feature documentaries, The Yes Men (2004), The Yes Men Fix the World (2009), and The Yes Men Are Revolting (2014), festival favourites in Toronto, Berlin, Sundance, SXSW and others. Their work has been shown at the Whitney Biennial, Venice Biennale, ARS Electronica, and other major exhibitions. They are the recipients of numerous awards, including Creative Time's Leonore Annenberg Prize for Art and Social Change, the Grierson Documentary Award, the Berlinale Panorama Audience Award, the UN Association Film Festival Grand Jury Award, Best Documentary Award at the HBO Comedy Arts Festival, and the Audience Award at the International Documentary Festival Amsterdam. Most recently, Vamos was a Consulting Producer on Borat: Subsequent Moviefilm and is recognized worldwide as an innovator in activism and pranks.


Selected Filmography
Adidas Owns the Reality (2024), The Yes Men Are Revolting (2014), The Yes Men Fix the World (2009), The Yes Men (2004)
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Keil Orion Troisi

Keil Orion Troisi has been a core member of The Yes Men since 2012, and co-wrote and produced most of their performance-interventions since 2016. He has collaborated with dozens of activist groups worldwide, using humour and mischief to advance environmental and social justice campaigns. Troisi co-directed Total Disaster (2022), which had a 50+ festival run, won the David Imoh Sunday Social Justice Prize and took awards at Kursaal San Sebastian, Just Film, Better World, and Cine Eco Seia. He produced and co-wrote Peace Pipeline, which won Best Documentary at Dallas VideoFest, ND Human Rights, Wolf Tree, Skoden, Jim Thorpe, Hell’s Half Mile, Fresh Coast, and others. He directed the corporate-horror features Human Resources and I Was a Teenage Horror Movie!, which has been an audience favourite across the genre-festival circuit. His films combine humour, horror, and playfulness to antagonize systems of power.


Selected Filmography
Adidas Owns the Reality (2024), Total Disaster (2022), I Was a Teenage Horror Movie! (2022), Peace Pipeline (2021), Human Resources (2015)
Promo materials
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Poster
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Stills
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